bizz web 2.0- social media & web 2.0 experts

Your credibility is a valuable commodity.

Major corporations spend millions of dollars building their brand and establishing their credibility for good reason; it pays dividends. There’s also countless stories of fraud, scams and victimization online, and consumers are taking notice. Some reports estimate that people consider up to 50% of the information they read online to be false. With all these considerations, online credibility needs to be established and maintained to ensure a business can compete in Web 2.0.

What do you want people to find when they search for your company?

One of the most effective methods to create and preserve online credibility is through a professional press release. In basic terms, a press release is a brief story or summary of a development within your business sent to the major media outlets for publication. Examples of things a press release might be written about include adding a new product or services, management changes,  opening a new location, launching your website and more. The release contains all the information media outlets need to write a story on the development. Using online distribution methods enable the press release to have a wide reach and connect with anyone looking for the information, therefore making it intelligent. Consumers find this information when searching for a company, solidifying the legitimacy of your business.

To be done correctly, a press release must be professionally written, easily indexed by the search engines, and distributed properly through all the available and proper channels. The farther the reach of a press release, the more chance it has of connecting with that target audience; the better it’s written, the better opportunity it has to make a positive impact. Both these criteria should come into consideration to ensure a press release achieves full potential.

We utilize two channels to assist you in selecting the most appropriate and affordable options for creating your PR strategy. One is a direct relationship with our partners and one lends itself to your being involved in the creative and management process with online administration features. This allows you to participate in the process at your own comfort level and within your budget.

Our platform for SMPR is called "Media Distiller" which includes a combination of our Business Blog, submissions, Professional PR strategy, creation, delivery and our Brand Monitoring reporting solution. This gives your company a full 360 degree social media solution.

Please see our Services section for more details and sample budget information.