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Business Week Magazine describes blogs as “…simply the most explosive outbreak in the information world since the Internet itself.” A business blog should be at the center of any Web 2.0 marketing strategy. They can achieve extensive exposure in the search engines, the ability to connect to social media websites, and valuable online credibility. Business blogs provide a forum for customer and industry interaction like never before, but must be developed and maintained properly for optimal results.
Many people assume that a "Blog is a Blog" for business purposes. Although Blog software like Blogger are essentially "free", they have several key limitations when it comes to B2B or B2C Blogging strategies.The most important is control of content and any IP (Intellectual Property) that gets posted on a Blog. If you read the "Terms and Conditions" of free Blog software like Blogger, you will see that you basically own nothing you post - for now and FOREVER. The retain the right to your data / postings and in most cases, if you ever want to port that to your own Blog pages under you own Top Level Domain, you cannot do it without a lot of time and effort (Google supplies API's that don't work well). The next most important issue is that you cannot control the advertising and sponsorship and any outlinks from your Blog. In the example of Blogger above, Google owns this service. Google also is very good at adding "context sensitive" advertisements in your Blog space. These typically find all of your key words, phrases and hotlinks then create ads WITHIN your Blog page to drive readers to your competitors. This is a counter-intuitive strategy for you and great monetizing strategy for Google / Blogger. Thirdly and certainly not the least important is SEO placement. When using a sub-domain based freebie Blog (including WordPress.com -same issues) you do not get your content associated wih your TLD - or Top Level Domain name for brand association and Search Engine Placement or Optimization. Your freebie Blog sits in the server and Blogosphere with about 50 Million other free Blogs.
So, building the case for a dedicated Business Blogging solution is really quite simple. You get what you pay for. Taking control of your content, backing up your content, re-purposing and the syndication of your content-all become mandatory. So the good news is, a Blog page is part of a web 2.0 site that we supply for our clients. Now you now have options to add a Blogging Strategy right within your Web 2.0 site itself. Rather than adding a link from your old Website to a third party Blog page (with all of the aforementioned bad points) you can now re-create and re-purpose your Web site into a fully functional, syndicated Blog Site. We add Social Media Bookmarks to all of the popular sites, can create commenting, tags, back links etc. -features you simply will not get from a free Blog. You can then add all of your static pages, links, photos and graphics and get all of our other strategic biz Web 2.0 offerings, for basically no additional development fees! If you are on a Blogspot type Free Blog, contact us and we will get you set up to Blog Professionally with a Bizz Blog solution.
Group Blogging and Paid Blogging Solutions
bizz Web 2.0 has created solutions for groups of users (under various organizational schemes) that allow users to use a co-branded Blog or Newsletter / Magazine formatted solution under one themed Blog structure. Using Newsfeeds and RSS, we allow your content to be placed onto their Blogs (like a newsletter / magazine article you provide) and they can add their personal B2C messages, opinions, comments, stories etc. to create specific value and interest to their targeted readers, prospects etc. (they get the benefit of SEO under your Domain) If you now add a PayPal gateway to the above scenario, we can customize your group Blog solutions to become a Paid Blogging Solution. Your channel partners pay you a fee to offer your service to their clients. You can also add sponsorship pages, ad spots, out links and more to fully monetize your Group Blog solution. We can offer larger clients a revenue share opportunity based on us building your Paid Blog Solution and sharing the revenue. Since this is a case by case scenario, please contact us to discuss your application and business opportunity for us to consider this option with you. View our services to learn how we deliver with Bizz Web 2.0 and the components we provide to make our clients successful. Contact us today to get a free consultation or visit our blog to find more information on our clients, company, and industry news.
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